| • Research Design & Proposal Development:
o Assists in creating bids for proposals including designing RFPs and getting costs from operations (supplier management team) and estimating research hours
o Drafts a concept for study design, design and write questionnaires and topic guides (desk research on topics/client’s business, draft topic guides/questionnaires, topic guides/questionnaire revisions, works with Marketing Science, Weighting, Sampling on special aspects of questionnaire development as needed, preparing a code plan - normally smaller projects/standardized projects
o May support pricing development for specific elements of projects with supervision
• Project Execution:
o Project manager for smaller projects or parts of complex projects
o Delivers the projects on high quality and on delivery costs according to plan
o Alignment and collaboration with internal groups
o Keeping the budget
o Handling of day-to-day issues of the project
o Works with a team to design studies, edit research tools, and plan analyses and reporting.
o Quant:
Oversees the data collection processes such as preparing study specifications for Operations and/or agencies, client reports, drafting questionnaires, quota monitoring, sample delivery, troubleshooting and testing,
Tests quality of data collection and sample screening instruments. Edit questionnaire/survey items.
Monitors data collection procedures / instruments.
Creates tables specification, reports populating, data analysis and reporting
o Qual:
drafts discussion guides and assist debate with clients
designs briefing notes, reporting template for Kynetec colleagues and agencies
is aware of more advanced interviewing principles and practices
conducts more complex project interviewing/ techniques on a range of issues
enables respondents to easily express thoughts and feelings
• Analysis & Reporting:
o Supports in creating impactful reports with detailed and meaningful insights, starts using ThinkStoryline and infographic methods
o Helps to write headlines/executive summary, makes suggestions
o In smaller projects, gives live/telco presentations to the customer (junior and mid-level management at clients)
o Quant:
creates and populates presentation charts
analyzes data and use a variety of tools to run cross-tabs and interrogate the data for meaningful results / liaise with DP to generate useful tables
o Qual:
Effectively analyses interview material
Produces comprehensive country reports (following provided internal template)
Produces overview report drafts highlighting implications and recommendations
• Client Management:
o Begins to have regular interaction with junior and mid-level client management (presentations, phone calls, meetings, e-mail).
o Communicates study progress to account manager and other senior colleagues in charge of the project. |
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